Are you a business leader, small business owner, or local business operator in search of new and innovative ways to drive customers your way?

One strategy you should consider is setting up a Yelp account for your business. With the ability to review and rate businesses, as well as access community-generated content about businesses, Yelp offers an exciting avenue for peddling your products and services.

And what’s better – it’s totally free! In this blog post I’m going to break down exactly how to open up a Yelp account for your business – so get ready to take the plunge into the world of digital marketing with barely any cost outlay but plenty of potential profits!

I will show you how to use this tool to displace your competition too, pay attention

Seun’s Top Pick

Yelp For Business

  • Increase Visibility for the business
  • Improved Reputational growth
  • Capture Ready To buy customers
  • Get Exciting Customer Reviews

Do You Know What Yelp Is?

Yelp is an online directory that provides detailed information about local businesses. Founded in 2004, Yelp has since grown to become one of the most popular review sites on the web.

It allows consumers to leave reviews and ratings for businesses, as well as upload photos of their experiences. These features provide an invaluable source of feedback for business owners

Other consumers read the great review of consumers that have experienced your business and it encourages them to come down and give your business a try.

Overview of Yelp and its Benefits for Your Businesses

Yelp is the second most popular platform for Consumers, second to only Google when it comes to searching for local businesses. Yelp has over 35 million visits per month

This means that your Yelp page is likely going to be one of the first things people see when they’re looking up information about your business online. With this in mind, it’s important to create a comprehensive and attractive profile on the platform.

What are the benefits of yelp in developing great local businesses and setting your business in the right direction with great reviews from clients

1. Increased visibility for business and business owner –

by setting up a Yelp account for your business, you can increase your chances of showing up in local search results, helping more potential customers find you.

2. Positive customer feedback –

Yelp enables customers to leave reviews and ratings of their experiences with your business, providing valuable feedback which can be used to improve services.

3. Improved reputation and professional growth –

Receiving positive reviews on Yelp can help to improve your business’s overall reputation and build trust with potential customers.

4. Opportunity for promotion –

Yelp provides a platform for businesses to advertise their promotions and events, giving them greater visibility in the local community.

5. Ready To Buy Consumers

Consumers searching on Yelp are ready to buy. Yelp’s search and discovery capabilities mean that consumers searching on Yelp are more likely to be qualified leads who are ready to make a purchase.

6. Yelp Sales Development Program for Sales Organization

Yelp also offers a Sales development program, just like a sales organization does. The Yelp Sales Development Program (YSDP) provides a clear path for professional growth, very useful for your account executive.

Yelp offers a transparent path development program that outlines what you need to be doing every day, month and quarter to reach the next level. Increased compensation, title and responsibilities will keep your career moving in the right direction.

This is another benefit of having your business registered on Yelp, you can hook your account executive and achieve a good amount of success by listing your business

How does Yelp Look For Consumers Who are searching

1. Yelp displays a list of local businesses in their area based on the user’s search query and location.

2. Yelp features an interactive map with pins to display the results of the search, along with information about each business such as its address, hours, phone number etc.

3. Yelp has tabs for filtering searches by categories like “restaurants” or “stores”, as well as sorting options like top rated or most reviewed and distance from an inputted address or landmark

4. Yelp also allows customers to leave reviews and ratings of their experiences with each business they visit – this is visible to all users who view that particular business page

5. Users can add photos taken at different locations which will be added to that venue’s listing on Yelp

6. Consumers can follow other people/businesses they are interested in on yelp

7. The app also provides recommendations based on your interests and previous check-ins

Create A Free Account

Over 5 million people trust Yelp as their Business Tool

How to Sign Up Your Business for a Yelp Account

Now how do you sign up for a Yelp account as a business? Let’s engage

1. Find out if your business is listed on Yelp

Click the link here and then click on manage my free listing

Yelp front page

When you begin to type in your business name, Yelp will instantly search through its database looking for it.

If you’re already on Yelp, claim your business listing and begin managing your account right away. Don’t worry if you’re not listed yet – click the “Add to Yelp for free” button and get started!

2. Creating Your Business Profile on Yelp

Type in your business or company name on the website and click on add to yelp for free

Input your business number

Yelp for business

The Next Prompt is to put your business website, if you don’t have one you can click on the I don’t have a website option

Yelp for business

Type in the type of business you are into, and it comes up with prompts for you to see examples and categories of businesses you could be eligible to pick, just click to confirm

With 22 major Categories and over 1200 sub-categories, you can easily demonstrate your expertise on a certain topic. If picking one is too difficult for you right now, opt for it at the moment but feel free to modify it in the future!

Yelp for business

The next thing is to input your address, this makes it easy for your customers to find you, you can also click on the number of locations your business have

Yelp for business

and Voila you are prompted to claim your business on YELP, you complete this by clicking by either receiving a text message, a call or receive an email, to claim your business.

After you claim this you progress to the next stage

Yelp for business

and BOOM!!! you get introduced to your dashboard, where you can immediately claim $300, to run Yelp ads and further get exposure for your business

Yelp for business
Seun’s Top Pick

Yelp For Business

  • Increase Visibility for the business
  • Improved Reputational growth
  • Capture Ready To buy customers
  • Get Exciting Customer Reviews

Now Let’s Set Up Your Yelp Account

When you are setting up your Yelp Account Here are the things you have to do

  1. Set up your map, and make sure its picks the right location
  2. The next thing is to upload your company logo which will be the face of your business on Yelp
  3. Then you need to add an image of your business and its facilities so that customers know what they are getting before they visit or order
  4. You can also add a short description of your business, tell the stories and reviews of the great service you offer in your business
  5. if you have any ongoing promotions and compensation don’t forget to add them also

The first thing is to set up your business hours with the screen below

Yelp for business

The next thing is to pick the right categories

This is so beneficial, so you can show up in the right spots when your target consumers are searching, it’s the first way to promote your business to the right consumer contact. This is step is vitally important, please do not skip this, follow the guidelines and pick the right category

Yelp categories and services

Write your Attractive Stories

Write wonderful stories on why clients and consumers pick you, highlight their comments about your business, especially the ones that make you so proud and show the positive experience of consumers who have experienced your business

Yelp Specialties

Your Exciting Customer Photos

Dont just upload the signs in front of your store, upload people patronizing your store, and show customers searching that others are buying. Please show the traffic at your store, people get motivated when they see that others visit your store and give reviews

Download The Yelp Business App

  1. The last step is to download The Yelp Business App, which helps you understand your customers more and manage your business efficiently. With this app, you can stay updated on customer reviews and ratings and know what they think of your services. You can also respond to inquiries quickly without having any backlogs or delays.
Yelp business app QR code

Seun’s Top Pick

Yelp For Business

  • Increase Visibility for the business
  • Improved Reputational growth
  • Capture Ready To buy customers
  • Get Exciting Customer Reviews

Is Yelp Free For Businesses

  1. Yes, Yelp is free for businesses and it’s a great way to get exposure and visibility from customers.
  2. You can add your business to the platform for absolutely no cost and start getting feedback from customers immediately.
  3. Additionally, you can also take advantage of their paid ads program if you want to reach more potential customers.
  4. With this, you will be able to target people who may not have found your business yet or those who are already familiar with it.
  5. You can customize the ad campaign according to your budget and needs and see results in real-time. It’s a great tool for businesses looking increase sales and promotes their services without spending a lot of money!

Paid Features of Yelp For Your Business

1. Yelp Ads Program:

Reach more potential customers with targeted ads.

2. Customizable Campaigns:

Create campaigns that are tailored to your budget and specific goals.

3. Analytics & Insights:

Track customer interactions in real-time for a better understanding of the market and user behaviour

4. Deals & Gift Certificates:

Sell discounts, coupons, or gift certificates on Yelp that can be used by customers at your store or online

5. Messaging Platforms:

Message customers directly through Yelp’s mobile app or website to provide support and address any inquiries they may have

6. Enhanced Profiles:

Enhance your business profile with photos, reviews, menus, events and more

7. Reporting Dashboard:

Monitor customer feedback in a comprehensive dashboard so you can make informed decisions about how to improve services

8. Review Management Tools:

Receive email alerts when new reviews appear so you can respond quickly

9 . Business Details Monitoring:

Monitor key details like contact information, opening hours, locations ensure accuracy across all platforms

10 . Analytics Tools :

See detailed analytics reports on total impressions, clicks, website visits etc .. from each ad campaign

Create A Free Account

Over 5 million people trust Yelp as their Business Tool

How To Get Yelp Reviews

1. Reach out to Previous Customers:

You can reach out to customers who have already visited your business and politely ask them if they would be willing to leave you a review on Yelp.

2. Offer Discounts for Reviews:

You could offer specials or discounts for customers who are willing to leave reviews on Yelp.

3. Include a Link in Your Email Signature:

Add a link from your website or email signature that prompts people to review your business on Yelp, this helps you get more reviews quickly as it serves as an advertisement of sorts!

4. Invite Clients During Check-Out:

Whenever you complete a transaction with clients, invite them while checking out if they would like to post their experience online by leaving feedback and ratings about the services offered at your store on Yelp

5. Create Loyalty Programs Incentivizing Positive Reviews –

If you’ve got loyal customers coming back time after time, reward those repeat visits by offering loyalty rewards which incentivize positive reviews and ratings through loyalty points which accumulate over several visits till they hit certain milestones

6. Host Events That Encourage Sharing On Social Media–

You can also throw events that encourage patrons to share pictures of the event (and/or products)

Once the Reviews Start Coming In

Once your review starts coming in you must learn to manage the reviews, just so you know you will get both good reviews and bad reviews

Use the good reviews to know what’s working, and also use the bad reviews to know how to adjust, but you must also be able to respond to both the good and the bad reviews

Handling Negative reviews

When it comes to negative reviews on Yelp, I take them very seriously. First and foremost, I always try to understand why the customer is dissatisfied and what specific areas need improvement.

Then, I reach out to the customer directly, either through Yelp’s messaging system or via phone/email if necessary, to apologize for the bad experience and offer a resolution.

I ensure that the customer is aware that their unsatisfactory experience was taken seriously by our team and that we are committed to better serving them in the future.

To prevent similar problems from occurring with other customers, I also use feedback from negative reviews as an opportunity for us to improve our business processes and services.

At times, if appropriate, I may even offer incentives such as discounts or special promotions for customers who have left a negative review in order to show my appreciation for their candid feedback and willingness to provide us with an opportunity to make things right. Ultimately, my goal is to turn every negative experience into a positive one through effective communication and resolution.

Spotting and Flagging Fake Reviews

Spotting and flagging fake reviews can be tricky, but it is an important task to ensure that customers are getting accurate and honest customer feedback. Fake reviews can range from simply being inaccurate or misleading, to maliciously trying to damage a business’s reputation. To make sure that Yelp users are getting the most accurate reviews possible, I use a few different tactics to detect and flag any potential fake reviews.

First and foremost, I look for inconsistencies in the review content. Does the reviewer say something contradictory between one point in the review and another? Is the language used too vague or flowery? Are there inaccuracies or factual errors mentioned? These are all signs of a potentially fake review that should raise alarm bells.

Secondly, I check for patterns among multiple reviews from the same user. Is the writing style exactly the same in each review? Do they repeat phrases or words throughout their reviews? If so, this could be a sign that multiple reviews have been posted by one person instead of separate people.

I also take into account other factors when flagging fake reviews such as whether a user has only left positive or negative reviews, if they post multiple times within a short period of time, or if they post on numerous businesses within close geographic proximity. These can all be signs that someone is trying to manipulate ratings through fake accounts or accounts created with false information.

Seun’s Top Pick

Yelp For Business

  • Increase Visibility for the business
  • Improved Reputational growth
  • Capture Ready To buy customers
  • Get Exciting Customer Reviews

In Conclusion

Opening a Yelp Business account can be an invaluable tool for businesses of any size. It provides customers with key information about your business, such as hours and services offered, while also giving you the opportunity to showcase what makes your business unique.

Amazingly it’s an excellent way to market yourself by reaching out to previous customers and offering discounts in exchange for reviews.

Additionally, leveraging loyalty programs and hosting events that encourage people to share on social media can help drive more traffic toward your page.

Finally, managing both good and bad reviews is essential so that you know how best to adjust accordingly. In sum, opening a Yelp Business account is sure to boost the exposure of your business and increase customer engagement!

Frequently Asked Questions

Q1. What is a Yelp Business Account?

A1. A Yelp Business Account is an online profile for businesses that allows them to showcase their services, products, and customer reviews on the Yelp platform. With a Yelp Business Account, businesses can manage their listing information, respond to customer inquiries and reviews, and create promotional campaigns to reach out to potential customers.

Q2. How Can I Set Up a Yelp Business Account?

A2. Setting up a Yelp business account is easy! All you need to do is click here and follow the instructions provided there. You’ll be asked for some basic information about your business such as the name, address, phone number, website URL, etc., along with some other details about your services or products that you’d like to highlight on your page. Once this process is complete, you can customize and manage your business profile as you wish!

Q3. Are There Any Benefits of Having a Yelp Business Account?

A3. Absolutely! Aside from being able to promote your business on one of the most popular review platforms in the world, having a Yelp Business Account also offers several other benefits including increased visibility in search engine results pages (SERPs), improved credibility among local customers through positive reviews from past customers, access to great analytical tools so you can track how many people are viewing your profile and where they’re coming from, as well as opportunities for online advertising through sponsored listings and pay-per-click campaigns.

Q4. How Can I Encourage Customers To Leave Positive Reviews?

A4: You can encourage customers to leave positive reviews by using loyalty programs or offering discounts or other incentives in exchange for reviews on your page. Additionally, hosting events that encourage people to share photos or content on social media can help drive more traffic toward your page which could lead to more positive reviews and engagement with potential customers too!

Q5 How Can I Respond To Negative Reviews?

A5: The best way to respond to negative reviews is by acknowledging the customer’s comments and apologizing for any inconvenience caused while also offering a resolution if possible. Doing so will show other customers that their unsatisfactory experience was taken seriously by our team and that we are committed to better serving them in the future – ultimately turning every negative experience into a positive one through effective communication and resolution!

Q6 How Do I Spot And Flag Fake Reviews?

A6: Spotting fake reviews requires vigilance but can be done by looking for inconsistencies in the review content such as contradictory statements or inaccuracies which could be signs of malicious intent; checking for patterns among multiple reviews from the same user; considering factors such as whether a user has only left positive or negative reviews; posting multiple times within short periods; or posting on numerous businesses within close geographic proximity – all of which could indicate someone trying to manipulate ratings through fake accounts or accounts created with false information..

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