Are you a Canadian or North American business owner looking for advice on how to stay ahead of the competition?

If so, Norstrat is here to help! NORSTRAT Consulting Inc. was founded with the mission of assisting clients in achieving their goals and fulfilling commitments related to Canada’s Northern Strategy by offering top-tier support for its implementation.

From taking advantage of existing resources, developing new strategies to increase sales and refining marketing strategies – Norstrat can do it all.

In this blog post, we take a deep dive into their services, success stories, and more– revealing the seven key things that North Americans need to know about selecting the Norstrat strategy when it comes to reaching your organizational goals.

So read on for an exclusive look at what makes the northern strategy of Norstrat stand out from the rest!

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Why Every North American Business Should Know About Norstrat

1. Norstrat has been a leader in the business and corporate strategy world for years – they are experienced experts in helping businesses reach their full potential.

2. Their team of experienced consultants has developed expertise in helping businesses develop new strategies, refine existing ones, and leverage resources to increase sales and profits. They do this through Norstrat consulting, a full-blown consulting company helping diverse business development processes

3. Nostrat is committed to providing quality services that are tailored to each business’s unique needs. From strategy development and implementation to marketing analysis and consulting, they can provide the help you need.

4. Their team of experts has been featured in numerous media outlets including Forbes, The Wall Street Journal, CNN Money, Inc., Entrepreneur and Fortune. They are the brain behind the successful government’s northern strategy and the northern strategy campaign, which I will get to explain as we go

5. Nostrat’s client portfolio includes top companies such as Microsoft, Apple, Facebook, LinkedIn, Google, federal government departments, financial services organizations, a consulting firm, and more.

6. They are committed to staying up-to-date on the latest trends in business strategy, marketing tactics and technology, they assist clients with innovative solutions and business model improvement.

Some of their expertise includes public relations communication improvement, business growth expertise, market research, public relations, government relations., business solutions, marketing communications, strategic consulting, business coaching

7. Their team of experts can provide an in-depth analysis of your business’s current state, and offer a comprehensive strategy to reach your goals.

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So What Is Norstrat?

A hand showing the symbol of a canandian logo

At NORSTRAT, they are passionate about helping people responsible for creating the infrastructure needed to fulfill Canada’s Northern Strategy. They proudly dedicate their experience and expertise towards your business success, so that you can meet your business goals with confidence!

Norstrat is a company that helps businesses grow. It has grown to become Canada’s northern strategy for business development, and public relations with so many services offered

Norstrat was created to provide its customers with assistance in understanding and implementing the Canadian Northern Strategy.

Run by Lee Carson, who has successfully secured over $200M worth of contracts from Canada’s government, this consulting firm specializes in large-scale infrastructure projects funded by public money.

It has implemented the Norstrat Consulting in many federal government departments, Canadian armed forces and so many other Canadian and American organization

Who Founded Norstrat? Canada’s Northern strategy:

=>Norstrat was founded by a group of experts in the field of business consulting and corporate strategy.

Where it All Started:

=>Norstrat began in Canada and has since grown to work with clients in the United States and all over the world.

Background on Norstrat consulting:

=>NORSTRAT Consulting Inc. was established to assist clients with their task of implementing aspects of Canada’s Northern Strategy, thus enabling them to meet their business objectives.

NORSTRAT Consulting is the brainchild of Lee Carson, a long-time revered member of Canada’s aerospace and defence industry who has an unwavering enthusiasm for polar regions.

NORSTRAT Consulting recognizes the Northern Strategy as Canada’s most pivotal, stimulating and rewarding program of the 21st century. They look forward to helping businesses with the implementation of the Northern strategy

In addition to making your business discoverable through online searches like YELP, engaging in Norstrat consulting Strategy is another way to scale your business comfortably and make the most out of it

History of Norstrat:

=>In 2010, Norstrat was birthed from the unified effort of Canadian armed forces and government officials. It first began as a humble office in Canada before finally branching out into the United States.

For almost an entire decade now, they have been providing digital marketing strategies to international customers for their products and services like public relations or telecommunications marketing.

This program helps new businesses in the market. It also works to help businesses do better in design and development. The team is made up of experienced people who know a lot about campaigns and business growth.

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Industries That Norstrat has Implemented its strategies With

  1. Aeronautics
  2. Aerospace & Defence Industry Association of Newfoundland & Labrador
  3. Airbus Defence and Space
  4. Aker Solutions
  5. AlphaSights
  6. Astrium SAS
  7. Babcock (via H+K)
  8. Calian (via H+K)
  9. Canadian Light Source (via H+K)
  10. Cassidian
  11. Deloitte
  12. General Dynamics Canada
  13. Hill+Knowlton Canada
  14. Kraken Sonar Systems
  15. L-3 MariPro
  16. L-3 MAS (via H+K)
  17. L-3 Ocean Systems
  18. MacDonald Dettwiler
  19. Northrop Grumman (via H+K)
  20. Northwestel (via H+K)
  21. Petroleum Research Newfoundland and Labrador
  22. Raytheon Canada Support Services
  23. Saab Technologies Canada (via H+K)
  24. SK Films (via H+K)
  25. Ultra Electronics Marine Systems

Industries That Can Learn From What Norstrat Consulting

Mr. Carson has successfully secured more than two hundred million dollars in government contracts from Canada.

and from studying his business, here are the industry that can apply the Norstrat Consulting framework

1. Financial Services

2. Telecommunications

3. Government Departments

4. Consulting Firms

5. Technology Companies (Microsoft, Apple, Facebook, LinkedIn, Google)

6. Public Relations and Advertising Agencies

7. Healthcare Organizations

8. Retailers & Distributors

9. Manufacturing Companies

10. Green Energy Companies

11. Food and beverage companies

12. Nonprofit Organizations

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11 Things Nortrat Strategy Brings To your Business

While Norstrat consulting focuses on large organizations that want to build the Northern strategy of the Canadian government towards their business, and take advantage of the services offered by Norstrat, to set up their businesses, especially with the Northern strategy.

Here are things you can also implement as a business owner from Norstrat company, even if you are not going to be one of Norstrat’s clients, or set up a business in Canada’s north.

1. Project Management

This consulting firm specializes in large-scale infrastructure projects funded by public money and has implemented the Norstrat Consulting in many federal government departments, Canadian armed forces and so many other Canadian and American organizations.

Examples of their project management services include helping businesses to plan projects, assess risk, improve efficiency, identify potential cost savings, develop strategies and monitor progress.

Its important you also apply this Norstrat strategy of project management to your business, by following Norstrat consulting examples above

2. Digital Marketing

Norstrat’s Digital Marketing strategy has been helping businesses of all sizes to increase their visibility and gain greater recognition in the market. With over 5 million visits to their website every month, the Norstrat team is able to leverage the power of digital marketing to help companies reach a larger audience and generate more leads.

You can also make sure your business is discoverable by using the power of listing your business on YELP and also doing a DIY SEO to make sure your business is well ranked

3. Brand Building

As a business owner, I can leverage Norstrat’s brand-building strategy to help my business win more contracts, visibility and recognition. With Norstrat winning over 200 million dollars in Canadian government contracts, I think it’s worth focusing on.

By implementing Norstrat’s approach, I can ensure that my brand stands out from the competition and is better positioned to succeed.

Norstrat basically partners with existing and popular brands to implement the Northern Strategy, you can also seek partnerships, especially with bigger brands to help you get known and recognized.

4. Strategic business development

Norstrat strategic business development brings in a consultative approach to Canada’s northern strategy, you can learn how they partner with successful businesses to establish the northern strategy

As a business owner, you can go a step ahead by having a consultative selling approach to working with key relevant stakeholders, you go further to assist customers, and build and experience your unique proposition in your business. It’s how Norstrat implements the great northern strategy.

5. Leadership program development

Norstrat also offers leadership program development to organizations, designed to help them develop high-performing leaders and build strong teams. This can be easily implemented in your own business by creating a leadership team that works together to create strategies, innovate and stay ahead of the competition.

6. Auditing & Reporting Services

Auditing and reporting services are also provided by Norstrat to their clients, this can be easily implemented in any business. You can ask for regular audits and reports from your team or other departments so you can keep track of performance, operational costs, and customer satisfaction. This way you can easily monitor progress, identify areas of improvement and act on them quickly.

7. Training & Development

Norstrat offers custom training and development services to its clients, with a focus on developing well-rounded employees who can bring positive results to the organization. You can also implement this in your own business by providing ongoing training for your staff and keeping them up-to-date on the latest trends in the industry. This will help you create a better working environment and increase productivity within your team.

8. Performance Requirements

Norstrat also requires its clients to meet certain performance requirements, such as meeting deadlines, ensuring compliance with laws and regulations, and providing excellent customer service.

These are all essential components of running a successful business and can easily be implemented in your own organization. Setting performance goals for you and your staff will help to ensure that everyone is working towards achieving the same objectives.

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9. Marketing Research and Strategy

Norstrat also provides marketing research and strategy services that can help you identify potential customers, understand their needs and wants, and develop a successful marketing plan.

This is a key component of any business as it helps to determine the most effective strategies for targeting potential customers and successfully converting them.

10. Risk Minimization

Norstrat also offers services to minimize risk and ensure the success of projects. This involves assessing risks and developing mitigation strategies that will help protect the interests of both your business and its clients.

By implementing these policies in your organization, you can help ensure that every project is successful and that all stakeholders are satisfied with the results.

11. Purchase Strategy

Norstrat to develop a purchasing strategy for your organization is an excellent way to save on costs and make sure that you’re getting the best value for your investment. They can provide insights into which vendors offer the best prices, how to find discounts and deals, and how to create long-term partnerships with suppliers.

This is what you can also implement in your business, as it will help you make the most of your resources and allow you to purchase the items you need in a cost-effective manner.

12. Business Process Improvement

Norstrat also offers services for business process improvement, which helps organizations review their existing processes and identify areas for improvement. This can include streamlining operations, reducing costs, and improving customer service.

By adopting these strategies in your own business, you can increase efficiency and reduce wasted resources. This will help you stay ahead of the competition and allow you to focus on core tasks instead of worrying about mundane tasks.

How Norstrat Implements their strategy

1. Executive Coaching

2. Professional Development workshops

3. Consulting services

4. Developing infrastructure

5. Strategic counsel

6. Digital consulting

7. Additional training programs

Seun’s Top Pick

Yelp For Business

  • Increase Visibility for the business
  • Improved Reputational growth
  • Capture Ready To buy customers
  • Get Exciting Customer Reviews


Norstrat offers a comprehensive suite of services to help businesses in North America succeed. From executive coaching and professional development workshops to digital consulting and additional training programs, they have the expertise needed to develop successful business strategies that can be implemented quickly and efficiently.

By leveraging their knowledge and emulating their method of marketing research, risk minimization, purchase strategy, and process improvement techniques – Norstrat can provide invaluable assistance for any organization looking to maximize its potential. With these 11 things you need to know about Norstrat at your disposal, there’s no better time than now to start taking advantage of this powerful tool for your north American business development processes.

Frequently Asked Questions

What exactly does NORSTRAT do?

NORSTRAT offers specialized services to help businesses in North America succeed. This includes executive coaching, professional development workshops, consulting services, strategic counsel, digital consulting, and additional training programs.

How do they help businesses with their strategies?

Norstrat helps businesses implement effective strategies by providing insights into potential customers’ needs and wants, identifying areas for improvement, streamlining operations to reduce costs, and developing successful marketing plans.

How does the Norstrat way Help me?

Norstrat’s services can help you develop effective strategies that are tailored to your business and this blog post has outlined 11 things for you to place as key priorities in your business. This will help to minimize risks and maximize ROI, as well as provide the knowledge and expertise needed for successful project completion.

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