How Much Does Facebook Reels Pay Per 1,000 Views? Are you curious about the financial benefits of using Facebook Reels?

The newest platform to come out of Mark Zuckerberg’s camp is getting a lot of hype and many users are asking, “How much money can I make off this?” Unlike traditional forms of media, influencers on TikTok or Instagram don’t get paid per 1 000 views.

Instead, monetization only comes from certain ad spending models.

But with Facebook Reels it’s different – your content could actually bring you revenue for every 1000 views! as it used to be, but it change now and you will see it as you read on

We’re here to break down exactly how Facebook Reels and Instagram Reels pay influencers in both short and long-form video formats so that any marketer, SEO expert, blogger or business owner can plan their strategies accordingly.

What Is Facebook Reel?

Facebook Reels is a feature of the Facebook app that allows users to create and share 15-second videos with their followers.

The content can be edited using text, soundtracks, and special effects – making it easy to craft creative or humorous clips.

When you post a Reel, friends of yours on Facebook will be able to discover, comment and share it with their own friends.

There is a tool I use called Tailwind that also helps me with automating my posts on my Facebook Posts and also on my Instagram Posts

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How much does Facebook Reels Pay Per 1000 Views

Reels are very similar to TikTok posts, and Facebook created the reel as a response to the massive growth of TikTok

Meta and The TikTok Threat

Meta wants to help stop the TikTok threat. They said this week that they will give special rewards to people who make original videos on Facebook.

Reels Play Bonus Program

The Reels Play bonus program had creators earning up to $35,000 a month based on the views on their qualifying reels to eligible Facebook creators, but it’s now been replaced by this invite-only program

The Reels Play Bonus Program will be replaced, facebook said that some people may make less money with this change, while other people might make more. They also added a new thing called “Challenges”. If a creator meets certain goals they can get up to $4,000 every month, this will replace Reels Play Bonus Program

Hashtag challenges are when a company asks people to post about something. Facebook Challenges work differently. You do different things to get rewards, like money. Keep doing the tasks and you can get a bigger reward at the end.

What Does Facebook Pay For These Challenges

Creators can do a set of tasks every month. The tasks get harder as they go on. For example, the first task might be to get five Reels to have 100 plays each. If they manage that, the creator will earn $20.

Once you do one goal, like getting 20 Reels to 500 plays each, you get $100. You can keep doing goals until the end of the month and then start again at the beginning of the next month.

Facebook has currently invited only a few creators to the Reels Bonus program. However, the company plans to experiment with different incentive programs and modify payout pricing based on its findings.

Facebook is now showing ads on Reels. They are testing it with some creators and will add more later.

Sheryl Sandberg said that more than 45% of Instagram accounts like, comment on, or share Reels every week. Creators are using Reels to reach new people and make connections with their fans. There are ways to earn money from it too, like getting revenue from ads and support from fans.

Facebook Ad On Reels

Meta announced that it is testing something called Stars. This will let people on Facebook and Instagram share their Reels with other people, even if they are not on the same app, and earn Facebook creator revenue.

Meta is creating an invite-only feature for some target audiences and creators to use their Facebook page to test a way for creators to earn money from their shared Reels by showing ads on them.

Meta is making money with Overlay ads. It gives 55% of the money to the creator and 45% to Facebook. This amount is higher than what TikTok said they will do this week – give 50% of their earnings to eligible creators.

Pulse is a different type of advertisement for sponsored content. It’s the only ad that pays TikTok creators money right now. Facebook ads usually cost more than TikTok ads, so it’s hard to say which one would make you more money.

This week, Facebook announced a plan to make it easier for people to understand how they can get bonuses.

According to some creators, they earned significant rewards of up to $10,000 or more last year. However, the rewards have decreased since then.

The Financial Times said that it was becoming harder for creators to get to the bonus target because it was taking more views. Meta’s system changes and is different for everyone, so it can be hard to know what the targets are.

Meta will now give creators a way to track their bonuses in one place. This way they can see how well they are doing.

Meta is giving people a special page on Facebook. People can see how many times their Reels were watched in a certain period of time. It’s called the Reels Play Bonus Insight page.

The Bonus program changed in a way that will make it harder for people to post something from another website or app. The company changed its rules so that posts made on TikTok with a watermark from another site will not show as much.

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Over 1 million people trust Tailwind as their Social Media Management Tool

Facebook Will Now Reward Original content as Captured on the Metas Website

Meta for creator

How To Monetize Your Facebook Reel

You must at least have a business or creator account, and it’s not just earning 1,000 views as stated above, here are the rules now.

  1. Have a Business or Creator account
  2. Create Valuable content that is Original
  3. Create reels that generate views on Facebook
  4. Make sure your video views are high enough
  5. Your Reels can start being selected for video ads and could be on the line to get what advertisers pay
  6. You could get invited and then earn a Facebook reels bonus pay out
  7. Always remember to Create what Facebook users watch and get your reel bonus

You will then get into your creator studio page on Facebook or in your Facebook app, and then click the monetization tab and select Reels, Once your reels are eligible for monetization you will have the option to select monetization. Once selected you can follow the steps to set up your account.

Facebook pays eligible creators with many influencers generating millions through creating reels

A ScreenShot of the Reels Play Bonus Program update on Meta

How challenge works

Frequently Asked Questions

How Much Does Facebook Reels Pay Per 1,000 Views?

Facebook does not disclose the exact amount that it pays per 1,000 views for Reels. However, Meta has said that eligible creators can expect to receive a bonus for reaching certain targets which are called Facebook challenges, which vary depending on the number of views and other factors.

How Much Money Can I Make Per 1000 Views on Facebook Reels?

The amount of money you can make per 1000 views on Facebook Reels depends on a variety of factors, such as the type of ad and the number of views. Generally speaking, you can expect to make at least earn $20 when 5 of your Reels reach 100 plays each.

How Many Views Do You Need On Reels To Get Paid

When you finish one challenge, you can move on to the next one. For example, after you complete the 5 Reel challenge, try and get $100 when your 20 Reels each get 500 plays. Then keep going!

How Do I Apply For The Reels Bonus on Facebook

happily, applying for the Reels bonus on Facebook is quite simple and straightforward. First, you need to create a Business or Creator account on Facebook. After that, all you have to do is create valuable content and post it as a reel on your page and make sure that your video gets enough views. Once your reels are eligible for monetization you get invited by Facebook to join the Facebook creators where the reel bonus program pays creators

How Long Does it Take For Facebook Reels Bonus Payout

The payout time for the Facebook Reels bonus is quite short. Generally speaking, you should expect to get paid within 5-7 days after your challenge has been completed. If there are any delays in payments, you can always reach out to Facebook and inquire about it.

How Many Followers Do You Need To Get Paid

You don’t need to have a minimum number of followers to get paid on Facebook Reels. As long as you meet the requirements for the program and complete their challenges, then you will be eligible for the bonus payouts. However, having more followers does help in terms of increasing your chances of getting accepted into the program.

How Do I Check My Reel Bonus On Facebook

Logged into your Facebook account, you can check the status of your Reels bonus by looking at the Monetization tab on your Creator Studio page. Here, you will find an up-to-date list of all active and completed challenges as well as any bonuses that have been earned. You can also view historical data related to your Facebook Reel

Seun’s Top Pick


  • Social Media Scheduler
  • Gain insights into content engagement
  • Graphic design tool for unlimited post designs
  • Hashtag suggestions


In conclusion, the amount you can make per 1,000 views on Facebook Reels varies depending on a variety of factors including ad type and number of views.

However, with enough effort and dedication to completing the challenges set by the Facebook Creators program such as reaching 100 plays for 5 reels or 500 plays for 20 reels, eligible creators can expect to receive bonuses that will help them monetize their content.

If you’re looking to capitalize on your creativity by creating valuable content then joining this bonus program is an excellent way to do just that!

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